Wednesday, May 28, 2008

Ads spend that gone to drain

Some marketers are dying to justify the effectiveness and efficiency of online advertising to their companies in hoped to maximize the budget allocation for online ads spend; while one Malaysia's e-commerce store has already advertised on Facebook but only to lead all visitors to an error page!

After several reload attempts, the site has finally back in action. A quick glance at the site and there you'll see a link to 'Notices' sitting on top of the page. I suppose there were some real and important issues that potential customers should be aware about - and reading through the notices you'll quickly realized the company knew the instability issues of the hosting company since early 2008.

While at times technical issues may happen unexpectedly; but for an issue which has been acknowledged for nearly 6 months, it deserves better workaround approach upon it.

By the way, this store aims to get more sales, after all - it's aptly named Moresales.com.my.

No comments: